Cloud-based phone systems

Cloud-Based Phone Systems – 7 Direct Benefits

In today’s dynamic business landscape, staying connected with customers and partners is the lifeblood of any enterprise. However, the traditional phone system has become outdated and costly. The good news is that cloud-based phone systems are emerging as the new industry standard, offering a cost-effective and efficient solution for maintaining seamless connections in the fast-paced world of business.

Woman on phone - cloud-based phone systems

What Is a Cloud-Based Phone System?

A cloud-based phone system, also referred to as Voice over Internet Protocol (VoIP), leverages Internet connectivity to handle calls. Instead of relying on physical wires and traditional phone lines, VoIP phones use Internet connections for sending and receiving voice and other forms of communication. They deliver all the features of a traditional phone system but with a crucial distinction: they are hosted in the cloud.

The Imperative Transition to Cloud-Based Phone Systems

If you haven’t already heard, traditional PSTN and ISDN lines are on the verge of being phased out, making VoIP telephony the new norm. This transition is set to be completed by 2025, necessitating a prompt switch to avoid service disruptions.

BT Openreach took the decisive step to phase out PSTN and ISDN lines in 2025 due to their increasing misalignment with the demands of modern communications. With the evolving dynamics of contemporary work environments, the need for seamless transitions between fixed and mobile telephony services, and the limited quality and scalability of traditional phone lines, they have become obsolete.

Get Your Free Personalised Communications Review

At Marlin Communications, we understand that navigating through this change might raise questions or require alternative solutions tailored to your specific needs.

That’s why, we’re offering you a free, personalised communications review with a member of one of our Solution Consultants.

To take advantage of this exclusive offer, please reply to this email or call us on 0800 032 8274. We’ll schedule a call at your convenience.

Woman on phone - cloud-based phone systemsUnlocking Efficiency and Flexibility

Modern businesses demand greater efficiency, flexibility, and cost savings from their communication systems. Cloud-based phone systems offer a better solution that delivers in these areas.


Cloud-based phone systems excel in cost-effectiveness, as businesses only pay for the services they actually use. There’s no need for costly on-site infrastructure or maintenance of phone lines, resulting in substantial savings.

Adaptability and Productivity:

These systems are highly adaptable to business needs compared to their traditional counterparts. Features like call recording, call queuing, routing, and monitoring empower businesses to make swift adjustments to their phone system settings, add or remove phone lines, and effect other changes centrally and promptly. These capabilities enhance overall productivity.

Scalability for Growth:

One of the standout benefits of cloud-based phone systems is their scalability. Unlike traditional systems that require time-consuming and expensive additions of lines or hardware, cloud systems enable businesses to quickly add or remove users without incurring new hardware or upgrade costs. This flexibility accommodates a business’s growth and changing workforce, ensuring seamless communication solutions.

Remote Work Compatibility:

Cloud-based phone systems grant users the flexibility to take calls from anywhere, using any Internet-connected device. This feature is particularly advantageous for remote teams or individuals working from home, allowing them to access all necessary phone system features on any device.

Desk PhoneEnhanced Reliability and Security

Ensuring reliable communication and robust security is a top priority for businesses. Cloud-based phone systems excel in these critical areas.


Cloud-based phone systems outshine traditional phone lines in terms of reliability. Providers often implement backup measures to ensure that businesses can receive calls and messages even during outages or equipment failures.

Enhanced Security:

These systems incorporate robust security features to shield businesses from cyber threats. Features like two-factor authentication, encryption, and intrusion detection are commonly provided by cloud providers, safeguarding businesses against hackers and other cyber threats.

Customisation and Integration:

Businesses can easily customise their cloud-based phone systems to meet their specific requirements, including seamless integration with existing software, such as CRM systems. This ensures a seamless and tailored customer experience.

About Marlin Communications’ Hosted VoIP Solution

With our FTTP-first approach, we strive to offer you the most reliable and efficient solutions available, guaranteeing that you stay ahead in the ever-evolving telecommunications landscape. So don’t miss this chance to optimise your communication infrastructure and future-proof your business.

Reach out to us now, book your communications review and we’ll support you every step of the way.

More Information On Our Website

For more information and resources on BT Openreach Stop Sell and the PSTN Switch-off, please see the links to resources on our website below:

About Marlin Communications

Marlin Communications is an award-winning, leading provider of Unified Communications & collaboration solutions including voice, data, mobile, video, network security and contact centre technology for businesses of 50 – 5,000 staff.

We have clients across the UK and in Europe and our own, on-premises, 1,000 ft² Technology Suite at our Bath office, where we host regular events and showcase technology solutions for our clients. Contact us for your free comms audit or product demo.

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